Let’s take a second and look at how much the world has changed in the last 50 years. Specifically, let’s take a look at videography. People went from using bulky video cameras and hoping they captured the right footage to being able to capture a single moment and edit it later. Not only that, but with drones, boom mics, and advanced lighting, videos are becoming more realistic than ever.
When asked, most people will answer that they would rather watch a short video than read. Why? Because when video is done right, it is engaging, captivating, and inspiring. Companies are now using video to connect with clients and potential clients on a personal level. When speaking on camera, people seem more sincere, honest, and trustworthy than when you simply read about them.
So, what types of videos can companies make? How can companies stay up to date on videography?
Showcase Your Workplace
Connect with clients by showing them where you work. This makes clients feel that they know you on a personal level; it’s almost like inviting them into your house.
Introduce Your Employees
Short videos of your employees talking about their professional expertise, passions, or even personal life, can make potential clients feel connected with your company. You are not only showcasing expertise, but you are also building a relationship with someone simply by showing them a video.
Share Your Expertise
Share short videos showcasing your company’s expertise. Think about this like a TED Talk. You are sharing something interesting that will capture potential client’s attention, while also proving you are experts in your field. Videos turn out even better if the person speaking is passionate about the topic. That passion is contagious and will reflect in potential clients as well.
Recap a Blog or Article
People are more likely to watch and engage with a video than a written article. Make a short video summarizing a recent article you wrote and then encourage viewers to read the full article by clicking a link. Not only are you getting traffic to your website or blog posts, but you are also getting people to engage with your posts.
Testimonials
Work with clients to get video testimonials. These testimonials should be engaging, interesting, and show the value of your company’s work. Testimonials are a great way to build rapport among potential clients and encourage past clients to leave reviews.
The sky is the limit when it comes to video creation. Find a style of video that works for your company and see how it performs. There are many ways to engage potential clients, but video has shown to be one of the most effective. If you need help with video production, feel free to contact us or visit our website at www.mockingjaymarketing.com.