We are living in a new world. People are better connected than ever before due to the increased number of social media platforms. Looking around you will see any number of people on their phones or computers. According to a study done by H. Tankovska, people spent an average of 145 minutes on social media a day in 2020. So why does that matter to a business?
Increased Reach and Engagement
When you post on social media from a company Facebook page, you are automatically reaching all of your followers. If the post is engaging and interesting, your followers will likely interact, which means you are now reaching all of their followers as well. Now imagine if you post engaging content and everyone is interacting. Your reach will double, triple, or even quadruple. At this point people will be visiting your page, website, and other social media platforms to find out about your company. This will lead to sales, leads, and conversions. People will also tag your company in recommendations, pictures, status updates, and more! That means even more reach. The most important thing is to ensure your social media accounts are updated and have frequent content, so when people visit your page, they are able to get a feel for your business.
Increased Brand Recall and Awareness
Brand recall is when someone thinks about a certain industry, service, or product, they remember your brand. This is important because you want potential clients to think of your company first. Digital marketing is an excellent way to increase brand recall. When you post on social media, people are seeing information about your brand. They are seeing your logo, your services, your products, and even if they don’t take action, they are still absorbing what they are seeing. By posting regularly, you are keeping your brand at the top of their mind. So, when they are in need of your service or product, they will think of you because they are already subconsciously aware of your company.
Increased Advertising Potential
In addition to the organic ways of increasing leads and clients, there is also a paid route that is also very effective. Paid advertising works by targeting specific people that have already shown an interest in your industry, product type, services…etc. With Facebook’s new advertising algorithm, you can reach an even more specific number of people. So if you are operating in a niche market, this is a perfect way for you to reach people that may be good potential clients. This is also a great way to bring people back to your website or social media page if they did not follow through with making a purchase.
Easier Interaction with Potential or Current Clients
One of the best things about social media is the ability to instantly message someone. It’s convenient, easy, and makes most people feel comfortable asking questions. By having an active social media presence, you can easily interact with followers, clients, and potential clients. You can also respond to reviews, post comments, and recommendations on your page.
The best advice I can give is to embrace this digital world we are living in and utilize it to grow your business and fulfill your company’s vision.